Now City West Salem — An 18-Acre Riverfront District

The Project

Transforming an aging industrial corridor into a next-generation urban district

In Salem, Oregon — the under-appreciated and growing capital — Now City is catalyzing the transformation of an aging light-industrial corridor into a high-density, mixed-use innovation and entertainment district. The City has already rezoned the area to support this shift, creating a rare window where land use, policy, and market momentum are aligned.

The strategy begins with an incrementally phased 5.29-acre mixed-use development and scales through the formation of a Qualified Opportunity Fund to assemble up to 40 acres, activate regional mobility and landmark attractions, and deploy a new generation of regenerative urban infrastructure across the district.

18 AC

River-adjacent district across four phases

~780

Attainable, healthy, beautiful homes

100,000+ SF

Sports, recreation & wellness

10 yrs

Phased Opportunity Zone strategy

About Now City

Walkable, regenerative neighborhoods. Built for the long now.

Now City Inc. is a regenerative neighborhood developer and operator working on the West Coast. Most development optimizes for a single asset, a single capital structure, and a single transaction — Now City optimizes for a place over decades, treating a neighborhood as a coordinated system rather than a portfolio of buildings.

Four layers. One integrated stack.

01 / Industrialized Construction

Off-site fabrication, kit-of-parts assembly, healthy materials. Better quality, less waste, faster delivery.

02 / Green Infrastructure

Energy, water, mobility, and ecology, sized at the district scale. Lower capex and opex; resilience as a byproduct.

03 / Regenerative Placemaking

Walkable streets, civic gathering, local economic development, community programming. Places people actually want to be.

04 / Innovative Finance

Capital structures designed for long-term stewardship, not short-term exit. Aligned ownership across residents, operators, and investors.

For Residents

Now City Neighborhoods

The places we build, designed for the parts of life that happen every day.

nowcity.life →

For Landowners & Operators

Now City Labs

Pre-development intelligence and integrated execution services for landowners, operators, and municipalities.

nowcitylabs.com →

For Cities & Civic Partners

Urban Reboot

A nonprofit that catalyzes mission-aligned capital and structures public-private partnerships for mixed-income, mixed-use neighborhoods.

urbanreboot.org →

A district for
the long now.

Transforming an aging industrial corridor into a next-generation urban district

The plan, in three parts

10-Year Phased Development Business Plan

Site Activation

Confidential Investment Summary